Glenrothes PR disaster

I feel sorry for Sarah Brown.

Ushered into the Glenrothes constituency to try and boost her husband’s flagging party, the Labour campaigners turned what should have been a well-orchestrated media campaign into an absolute shambles.

The Prime Minister’s wife was ushered round 9 pre-selected homes in Cardenden.

Unfortunately it seems that the Labour ushers were a bit too much for the journalists.

From The Scotsman:

‘Journalists who then found themselves walking beside Mrs Brown struggled to avoid being tripped up as party members muscled in, trying to form a protective phalanx.

Then came the most extraordinary piece of control freakery of the day. “I want you guys on the green,” said the man from the Labour Party. “There will be six or seven guys with guns who will keep you away from her. You may be shot and then it won’t be my problem.” ‘

Threatening to kill the assembled journalists can’t have gone down well with the press.

This only days after the Commonwealth Journalists Association issued a declaration against the abuse of journalists at their conference in Malaysia:

“We will expose and embarrass. We will lobby our own governments to pressure these despots into treating journalists with basic human respect.”

Various papers just went and interviewed those on the street not fortunate enough for a visit instead:

The Herald:

‘Darren Brovan, 23, a joiner who said he was not given the option of a visit from the PM’s wife, watched the tightly managed procession from an upstairs window.

‘He said: “It doesn’t seem very fair that she’s not going round everyone’s house, though I suppose I wouldn’t have answered the door to her anyway. I lost my job last month, because of the credit crunch, and I think that’s the government’s fault. But what would be the point in me bringing that up with the Prime Minister’s wife? What difference would it make? She’d have forgotten my name in two minutes anyway.” ‘

The Scottish Daily Express:

‘Anne Murray, 45, who did not have a Labour banner in her window, was apparently unworthy of a visit.

‘She said: “I would have asked her, ‘Where’s your husband?’

“She should have been here last night when there were three police cars and an ambulance in the street. I can’t tell you why because I would have my windows put in.” ‘

And the people she did visit?

The Scottish Daily Express:

‘One of the doors she happened to stop at was that of Joni Doig, 37, the daughter of Labour councillor Margo Doig. Joni said: “She was lovely and said she thought Labour might win. We know them quite well. My dad did a bit of painting and decorating for her and Gordon in their house in Inverkeithing last year.”

‘Kathleen McNulty, Councillor Doig’s next-door neighbour, also received a visit.’

The Scotsman:

‘Natasha Burns, 18, held her 18-month-old son, McKenzie, who was agog at the goings-on. She said: “He couldn’t believe the commotion. She was just talking away to him and he said: ‘hi’ when she said: ‘Goodbye’.” ‘

A typical street in Cardenden then, merely coincidentally where a Labour councillor lives.

What gets me is Sarah Brown was a founding partner of Hobsbawm Macaulay Communications, a public relations company. I bet she is livid over Labour’s handling of her photo-opportunity!

I’d guess if she visits the Glenrothes constituency again she’ll want a lot more say in how things are run.

Its hardly the start to the campaign that Labour could have wanted.

Sarah Brown was supposed to be Labour’s spearhead in the Glenrothes campaign, according to the Daily Record.

They have a quote from Labour’s Scottish Secretary, Jim Murphy:

“Sarah will shine on the doorstep. Her decision is a real boost for our campaign and it’s a signal Labour is fighting for every single vote.”

When he meant Labour was fighting for every vote, it meant using guns then?

Oops!

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